From high fashion to luxury interior design
A storyof craftsmanship, tasteand a desire to dare
The brand Fountain Couture was founded in 1928 in Milan by Giovanni Fontana. Originally a sartorial knitwear workshop, it established itself over time, under the direction of Giovanni’s son Roberto Fontana and the creative guidance of his wife Alessandra, as an emblem of Italian fashion taste and refinement on the international stage. Many celebrities and première dames have worn Fontana’s signature creations over the years, recognizing the brand as an icon of timeless elegance.
Characterized by a style capable of combining simplicity and sartorial excellence, Fontana Couture has always exalted femininity with garments capable of combining classic lines and revolutionary details. A predilection for black and white, embellished with touches of bright color, and mastery in the use of fine fabrics have delineated a distinctive aesthetic, capable of transcending passing fashions.
Today, on the strength of its legacy, FONTANA Milano 1928 is embarking on a new challenge: to bring its exclusive vision and sartorial savoir-faire to the world of interior design, and in particularinterior luxury design.
Italian haute coutureBECOMES interior design
Fontana Couture garments were characterized by a sophisticated feminine feel and a light but structured cut. The sartorial approach, which mixed harmonious volumes and fine fabrics such as cashmere, angora and wool, has found a new declination in the interior design of FONTANA Milano 1928, where care in the use of fine materials results in unique and refined furnishings. The brand’s fashion creations today are reflected in spaces with essential forms, enhanced by “sartorial” details inspired by the maison’s iconic garments.
The glamour of Fontana, which in fashion had been recognized and appreciated by the protagonists of the international jet set, is now expressed in the environments designed by the brand. The interior design of FONTANA Milano 1928 materializes in a seductive femininity, reflecting the sense of belonging and culture proper to the fashion aesthetic of the fashion house. The interior design by FONTANA Milano 1928 today embodies a vision of discreet luxury, where the use of fine materials is characterized by the warm and natural tones typical of Italian tradition.
The brand’s founding values-research, Italian-ness and awareness-position FONTANA Milano 1928 beyond the most ephemeral trends even in interior design, favoring timeless beauty. The furnishings become the symbol of a refined and contemporary lifestyle, capable of reinterpreting the brand’s history in a modern key, offering a new chapter of Made in Italy elegance and craftsmanship.
